A Premium experience for car-enthusiasts
The LA Auto Show is one of the most iconic automotive events in the world. Hosted at the expansive Los Angeles Convention Center in downtown LA, it draws in car enthusiasts, industry leaders, and media from all around the globe. In 2024, the event introduced a new level of exclusivity and engagement—VIP Guided Tours, which gave select guests access to the show two hours before the official opening.
These guests weren’t just getting a first look at the latest automotive innovations; they were guided through the vast exhibition halls by renowned automotive influencers and journalists – people who live and breathe cars- who shared behind-the-scenes insights, personal stories, and expert knowledge. From the latest advancements in electric mobility to legendary old-timers, the tours were tailored to each tour group’s specific interests, making the experience truly unique.
“LiveVoice’s flexibility and ease of use for both our Tour Guides and our attendees made our tours very successful this year. It helped us ensure a seamless and enjoyable experience for our premium ticket holders.”
Immersive, yet effortless: Freedom to Explore without missing a Word
Offering Guided tours at large events can be a tricky endeavor. With so much happening around you—exciting exhibits, eye-catching displays, and a buzzing crowd—it’s easy to lose track of what the guide is saying. One step too far away, and you miss important insights. Get caught up admiring a car’s sleek design, and suddenly, you’re out of the loop.
With LiveVoice’s real-time audio transmission technology, that wasn’t a problem at the LA Auto Show. The entire venue became an open playground in which VIP attendees could roam freely and explore vehicles up close while still listening to the expert commentary on their personal device.
They could even sit inside the cars, feel the leather seats, test the steering wheel, and still hear every word. They could experience the tour on their own terms – without being attached to a speaker or struggling to hear in the crowd.
Plus, these premium guests didn’t have to deal with clunky headsets, outdated FM receivers, or complicated analog devices. They could use their own smartphones and headphones to seamlessly tune into the LiveVoice audio transmission. No complicated setup, no extra hardware—just a smooth, effortless experience that fit perfectly into the cutting-edge atmosphere of the event.
“LiveVoice allowed our guests to explore our large exhibits freely, without the need for extensive infrastructure or staying close to a tour guide due to signal issues. Using their phones over data or WiFi, they easily connected and enjoyed their tour—enhancing both experience and efficiency.”
A modern solution for a forward thinking industry
The benefits of LiveVoice extended beyond the VIP attendees. For the event organizers, the goal was to create a modern, easy-to-use, and flexible experience without the logistical hassle of distributing and collecting audio devices like they did in the years before. Managing large-scale events like the LA Auto Show comes with countless moving parts, and eliminating the need for specialized headsets meant a more efficient, cost-effective, and streamlined operation.
“With LiveVoice, we eliminated the need to rent headsets, allowing guests to use their own phones and earbuds. This not only reduced costs but also saved time and resources by removing the need for equipment sanitization between tours.”
One of the biggest challenges organizers are often facing is accommodating a diverse audience with varying levels of tech-savviness. Some guests seamlessly navigate new digital tools, while others may feel less comfortable with technology. That’s why the event needed a solution that offered a truly user-friendly experience—and that’s where LiveVoice came in.
With a simple scan of a QR code, attendees were instantly connected to crystal-clear audio, ensuring they stayed engaged with the tour without the frustration of complicated setups. No matter how tech-savvy someone was, the experience was designed to be straightforward and accessible for everyone.
It was a blast to contribute to the success of this event and we are looking forward to also powering the upcoming LA Auto Show with LiveVoice technology.
